The Challenge & Solution
Upon partnering with BrokerChoices, under the leadership of Lee Court, the primary goal was to enhance online visibility and increase traffic through effective accounting SEO strategies. The significant challenge revolved around crafting a robust link-building strategy specifically tailored to the accounting and bookkeeping sectors.
To address this, I developed a targeted link-building plan that utilized strategic outreach techniques aimed at securing backlinks from high-authority websites relevant to the accounting industry. This approach was designed to solidify BrokerChoices’ online presence and distinguish it from competitors.
Kanika's Values
At Kanika SEO, I am dedicated to delivering tangible results while focusing on the unique needs of my clients. As an SEO consultant specializing in accounting, I prioritize transparency and collaboration. By deeply understanding my clients’ objectives, I can create effective link-building strategies emphasizing quality over quantity. My approach provides targeted solutions to the specific challenges faced by accounting firms, especially in areas like accounting outsourcing and bookkeeping services.
Link Building Links
Through a well-crafted outreach campaign, I successfully secured valuable backlinks from reputable sources, significantly enhancing BrokerChoices’ domain authority and online reach. Some notable links include:
Boss Back Office Shared Services (DR 90+)
https://clutch.co/profile/boss-back-office-shared-services-pty
Boss Outsource Accounting Press Release (DR 87)
https://www.digitaljournal.com/pr/news/prunderground/boss-outsource-accounting-offers-aussie-185832230.html
SEOFLX: Rank Website on First Page (DR 85)
https://api.whatsapp.com/send/?phone=13323227712&text=Hi+Good+Day,+I%27m+Interested+in+your+SEO+and+backlink+services.&type=phone_number&app_absent=0
Accountant’s World: Navigating the Future of Accounting Outsourcing
Finance Today: The Shift Towards Offshore Accountants
Australian Bookkeeping Institute: Best Practices in Bookkeeping Outsourcing
CPA Australia: The Benefits of Back Office Shared Services
Bookkeeping Basics: Comprehensive Guide to Bookkeeping Outsourcing
These links not only improved BrokerChoices’ authority but also played a crucial role in boosting organic traffic.
Perfect Result
As a direct result of the strategic link-building initiatives, BrokerChoices experienced substantial improvements in online visibility and traffic within the competitive accounting sector:
- 70% Organic Traffic Growth: Achieved in less than a year through customized SEO strategies aimed at accountants.
- Domain Authority Boost: Increased from 55 to 67.
- 35% Referral Traffic, Primarily from high-authority backlinks garnered from established financial websites.
- National Reach: Attracting 45% of traffic from various cities across Australia, indicating a broadening audience.
Accounting SEO focuses on optimizing online strategies specifically for accounting firms. It’s crucial for enhancing visibility and attracting quality leads in a competitive market.
Link building for the accounting industry entails acquiring backlinks from authority sites in finance, which enhances credibility and improves search rankings tailored to client needs.
Securing links from high-authority sites boosts domain authority, establishes trust, and enhances visibility for competitive accounting keywords, driving targeted traffic.
Clients often see measurable growth in organic traffic within 6 to 12 months, depending on the consistent application of link-building and SEO strategies.
I provide detailed reports that track backlink acquisition, traffic analytics, and improvements in search engine rankings, ensuring transparency and accountability in the SEO efforts.